Your Business. Smarter.
Manufacturing Semi-Finished Products
How to improve sales efficiency, customer relationships and commercial processes to drive business growth?
From standardised components to custom-engineered products, semi-finished manufacturers operate through different business models, each with its own commercial priorities and challenges.
There is no one-size-fits-all solution. Bring us your challenges and goals. We will assess your commercial operations to design and implement the right solution, connecting people, processes and technology through HubSpot, ERP integrations and specialized tools to improve efficiency, visibility and collaboration across the customer journey.
Standardised Components
Improving sales efficiency, distribution and customer loyalty
Manufacturers of standardized electronic components, commodity hydraulics and construction materials compete on price, volume and availability. Commercial priorities include supporting field sales, managing distributor and reseller relationships, developing online sales and generating demand in competitive markets.
Key focus areas: Field Sales, Partner Relationship Management, Marketing & Lead Generation, E-commerce, Customer Service
Custom / Engineered Components
Managing technical sales and long-term customer relationships
Manufacturers of custom aerospace parts, engineered automotive components and bespoke electronic assemblies manage specification-driven sales processes and long-term customer relationships. Their priorities include configuring and pricing complex products, coordinating proposals and contracts, and supporting after-sales services.
Key focus areas: Account Management, CPQ, Digital Sales Rooms, Installed Base Management, Field Service Management
How Elixir helps
The Commercial Hub
We leverage HubSpot capabilities as your commercial platform, connecting field sales, marketing, customer service and relationship management.
The Back Office
We integrate the Commercial Hub with ERP systems managing sales and distribution, production, logistics and finance.
By integrating HubSpot with your ERP, we make relevant customer, order, contract, product and pricing data available across commercial processes, improving data consistency and coordination.
Deal Execution
We connect specialized tools to support the way your products are sold, configured and delivered.
For standardised components, this includes e-commerce and portals for indirect sales channels. For engineered components, solutions may include CPQ, digital sales rooms, e-signatures and field service management.
Commercial Intelligence
We connect commercial and operational data to improve visibility into customer relationships and business performance.
Reporting, analytics and AI capabilities can support sales teams with customer insights, account development, opportunity identification and commercial decision-making.
Office Automations
We connect everyday communication and collaboration tools with your commercial processes.
By integrating email, calendars and document management with HubSpot, we help teams coordinate activities, maintain customer information and reduce manual administrative work.
Customers results & insights
Knauf integrates HubSpot-Salesforce to unify lead management worldwide
Knauf has overcome misaligned marketing and sales operations in over 90 countries and benefited from scalable lead management with HubSpot Marketing Hub integrated with Salesforce Sales Cloud.