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Bosch Rexroth's HubSpot Integration Success: Aligning Commercial Teams

  • Industry: Machinery
  • Company size: Large company (10,001+ employees)
  • Services: HubSpot-SAP C4C Integration
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Summary

Bosch Rexroth overcame commercial department disconnection and gained unified customer visibility with HubSpot and SAP C4C integration. Now equipped with automated lead management, real-time feedback loops, and comprehensive reporting capabilities, Bosch Rexroth can deliver coordinated customer experiences and scale operations globally.

Enable Automated Lead Management Flow
Create Unified Commercial Department Operations
Establish 360° Customer Visibility
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The challenge

What has held ADXpert back?

ADXpert, a leading career counseling company, was stuck.

Although the company provides world-class employee satisfaction and reintegration services, its marketing efforts were not hitting the mark.

The team had the necessary expertise, but lacked the right tools and framework to share it with the world.

  • Scale & innovate
  • Grow & Develop
  • Cultivate & profit

The challenge

When Marketing Innovation Meets Sales Tradition

In 2020, Bosch Rexroth established HubSpot as their marketing automation platform while sales teams continued using SAP C4C. This created operational silos that prevented effective collaboration between commercial departments.

Marketing qualified leads trapped in isolation

Marketing generated new leads in HubSpot but couldn't automatically send marketing qualified leads to SAP C4C, creating manual bottlenecks that delayed prospect engagement.

Sales feedback completely disconnected

Marketing received no feedback from sales teams about lead quality, leaving campaigns optimized on incomplete data and preventing continuous improvement of targeting strategies.

Customer data fragmented across systems

Customers and opportunities remained invisible in HubSpot unless manually imported, limiting marketing's ability to engage existing accounts and identify expansion opportunities.

Move beyond standard integration to achieve enterprise-level commercial synergy

Bosch Rexroth needed more than just data transfer, they required a comprehensive commercial alignment ecosystem that would:

  • Automate qualified lead handoffs between marketing and sales teams
  • Enable bidirectional feedback for continuous campaign optimization
  • Create unified customer visibility across all commercial touchpoints
  • Establish scalable processes for global deployment across multiple countries
elixir GO360

How We Make It Happen

Comprehensive Assessment and Integration Using GO360° Methodology

1. Strategic Business Process Assessment

We created a blueprint for HubSpot and SAP C4C integration through stakeholder interviews across sales, marketing, and IT teams. Our assessment examined both business processes and technical requirements, mapping complex workflows and identifying critical integration points that would enable seamless commercial department collaboration.

2. Custom Integration Platform Implementation

Leveraging our proprietary integration platform specifically designed for HubSpot-SAP connections, we established real-time data synchronization between systems. The implementation ensured marketing qualified leads automatically flowed to SAP C4C while maintaining data integrity and supporting Bosch Rexroth's existing business processes across multiple regions.

3. Automated Workflow Configuration

We configured bidirectional workflows enabling sales teams to provide immediate lead qualification feedback directly within SAP C4C, with updates automatically reflected in HubSpot. This created the closed-loop system necessary for marketing optimization and eliminated communication gaps that previously hindered commercial effectiveness.

4. Global Rollout Preparation and Training

Our team prepared Bosch Rexroth for worldwide expansion by establishing standardized processes and comprehensive training programs. We created documentation and support systems that enabled successful deployment across over 40 countries, ensuring consistent commercial alignment regardless of geographic location.

 

Main Results

Bosch Rexroth now operates with fully synchronized marketing and sales systems, creating seamless commercial operations that provide complete customer visibility. The integration eliminated manual processes, established automated feedback mechanisms, and built the foundation for global commercial alignment across all markets.

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The Impact

What Success Looks Like

“I’m very happy with the collaboration we have with Elixir. Theycommunicate clearly and give regular follow-ups. I woulddefinitely recommend Elixir to everyone, because they’re a greatand professional partner to support any complex HubSpot or SAPrelated topics.”
Buchholz V. Marketing Manager
bosch rexroth
Take the next step

Are you ready to connect your business systems?

Ready to align your commercial departments like Bosch Rexroth? Book a consultation with our integration specialists to discover how HubSpot-SAP integration can transform your operations.
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