Bosch Rexroth's HubSpot Integration Success: Aligning Commercial Teams
- Industry: Machinery
- Company size: Large company (10,001+ employees)
- Services: HubSpot-SAP C4C Integration

Summary
Bosch Rexroth overcame commercial department disconnection and gained unified customer visibility with HubSpot and SAP C4C integration. Now equipped with automated lead management, real-time feedback loops, and comprehensive reporting capabilities, Bosch Rexroth can deliver coordinated customer experiences and scale operations globally.

The challenge
What has held ADXpert back?
ADXpert, a leading career counseling company, was stuck.
Although the company provides world-class employee satisfaction and reintegration services, its marketing efforts were not hitting the mark.
The team had the necessary expertise, but lacked the right tools and framework to share it with the world.
- Scale & innovate
- Grow & Develop
- Cultivate & profit
The challenge
When Marketing Innovation Meets Sales Tradition
Marketing qualified leads trapped in isolation
Marketing generated new leads in HubSpot but couldn't automatically send marketing qualified leads to SAP C4C, creating manual bottlenecks that delayed prospect engagement.
Sales feedback completely disconnected
Marketing received no feedback from sales teams about lead quality, leaving campaigns optimized on incomplete data and preventing continuous improvement of targeting strategies.
Customer data fragmented across systems
Customers and opportunities remained invisible in HubSpot unless manually imported, limiting marketing's ability to engage existing accounts and identify expansion opportunities.
Move beyond standard integration to achieve enterprise-level commercial synergy
Bosch Rexroth needed more than just data transfer, they required a comprehensive commercial alignment ecosystem that would:
- Automate qualified lead handoffs between marketing and sales teams
- Enable bidirectional feedback for continuous campaign optimization
- Create unified customer visibility across all commercial touchpoints
- Establish scalable processes for global deployment across multiple countries

How We Make It Happen
Comprehensive Assessment and Integration Using GO360° Methodology
1. Strategic Business Process Assessment
We created a blueprint for HubSpot and SAP C4C integration through stakeholder interviews across sales, marketing, and IT teams. Our assessment examined both business processes and technical requirements, mapping complex workflows and identifying critical integration points that would enable seamless commercial department collaboration.
2. Custom Integration Platform Implementation
Leveraging our proprietary integration platform specifically designed for HubSpot-SAP connections, we established real-time data synchronization between systems. The implementation ensured marketing qualified leads automatically flowed to SAP C4C while maintaining data integrity and supporting Bosch Rexroth's existing business processes across multiple regions.
3. Automated Workflow Configuration
We configured bidirectional workflows enabling sales teams to provide immediate lead qualification feedback directly within SAP C4C, with updates automatically reflected in HubSpot. This created the closed-loop system necessary for marketing optimization and eliminated communication gaps that previously hindered commercial effectiveness.
4. Global Rollout Preparation and Training
Our team prepared Bosch Rexroth for worldwide expansion by establishing standardized processes and comprehensive training programs. We created documentation and support systems that enabled successful deployment across over 40 countries, ensuring consistent commercial alignment regardless of geographic location.
Main Results
Bosch Rexroth now operates with fully synchronized marketing and sales systems, creating seamless commercial operations that provide complete customer visibility. The integration eliminated manual processes, established automated feedback mechanisms, and built the foundation for global commercial alignment across all markets.

What Success Looks Like
Commercial Department Synchronization
Before: Marketing and sales operated in isolated systems with manual lead handoffs After: Automated lead qualification and real-time feedback loops connecting HubSpot marketing with SAP C4C sales activities
Global Scalability
Before: Limited to 5 European countries with manual integration processes
After: Scalable platform deployed across 40+ countries worldwide with standardized automated workflows and consistent commercial processes
Customer Data Unification
Before: Fragmented customer view with opportunities invisible across platforms
After: Complete 360° customer visibility enabling marketing campaigns to existing SAP customers and comprehensive cross-system reporting
Advanced Marketing Intelligence
The integration delivered comprehensive campaign optimization capabilities:
- Unified reporting combining HubSpot and SAP C4C data for complete ROI analysis
- Automated email marketing campaigns targeting contacts originating from SAP C4C
- Real-time lead lifecycle tracking with immediate sales team feedback integration

Are you ready to connect your business systems?
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