Bosch Rexroth's HubSpot Integration Success: Aligning Commercial Teams
- Industry: Machinery
- Company size: Large company (10,001+ employees)
- Services: HubSpot-SAP C4C Integration
The challenge
What has held ADXpert back?
ADXpert, a leading career counseling company, was stuck.
Although the company provides world-class employee satisfaction and reintegration services, its marketing efforts were not hitting the mark.
The team had the necessary expertise, but lacked the right tools and framework to share it with the world.
- Scale & innovate
- Grow & Develop
- Cultivate & profit
How We Make It Happen
Comprehensive Assessment and Integration Using GO360° Methodology
1. Strategic Business Process Assessment
We created a blueprint for HubSpot and SAP C4C integration through stakeholder interviews across sales, marketing, and IT teams. Our assessment examined both business processes and technical requirements, mapping complex workflows and identifying critical integration points that would enable seamless commercial department collaboration.
2. Custom Integration Platform Implementation
Leveraging our proprietary integration platform specifically designed for HubSpot-SAP connections, we established real-time data synchronization between systems. The implementation ensured marketing qualified leads automatically flowed to SAP C4C while maintaining data integrity and supporting Bosch Rexroth's existing business processes across multiple regions.
3. Automated Workflow Configuration
We configured bidirectional workflows enabling sales teams to provide immediate lead qualification feedback directly within SAP C4C, with updates automatically reflected in HubSpot. This created the closed-loop system necessary for marketing optimization and eliminated communication gaps that previously hindered commercial effectiveness.
4. Global Rollout Preparation and Training
Our team prepared Bosch Rexroth for worldwide expansion by establishing standardized processes and comprehensive training programs. We created documentation and support systems that enabled successful deployment across over 40 countries, ensuring consistent commercial alignment regardless of geographic location.
Main Results
Bosch Rexroth now operates with fully synchronized marketing and sales systems, creating seamless commercial operations that provide complete customer visibility. The integration eliminated manual processes, established automated feedback mechanisms, and built the foundation for global commercial alignment across all markets.
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