Knauf’s HubSpot–Salesforce Integration to Unify Global Lead Management
- Industry: Construction/Building Materials
- Company size: Large company (5,000+ employees)
- Services: HubSpot Marketing Hub and Salesforce Sales Cloud integration
The challenge
What has held ADXpert back?
ADXpert, a leading career counseling company, was stuck.
Although the company provides world-class employee satisfaction and reintegration services, its marketing efforts were not hitting the mark.
The team had the necessary expertise, but lacked the right tools and framework to share it with the world.
- Scale & innovate
- Grow & Develop
- Cultivate & profit
How We Make It Happen
Scalable Lead Management Process
To enable a standardized yet agile lead management approach, we engineered a solution that balances consistency with adaptability:
Global Consistency, Local Relevance: A unified lead qualification and marketing framework ensures operational excellence worldwide, while empowering teams to adapt processes to local market realities.
Scalable by Design: The system is architected for rapid updates and seamless expansion, supporting new market rollouts and evolving business requirements.
Strategic Collaboration: Through dedicated workshops with Marketing and Sales stakeholders, we aligned objectives, optimized segmentation, and established a lead management and integration framework that supports high-performance, cross-functional execution.
Enterprise-Grade HubSpot & Salesforce Integration
To drive this advanced commercial alignment, we unified HubSpot Marketing Hub with Salesforce Sales Cloud through a robust native integration. This empowered Knauf with:
Unified Data Flow: Contacts and leads move seamlessly between systems, ensuring Marketing and Sales operate as a single, coordinated team.
Process Automation: Advanced automations maintain continuously synchronized data, supporting transparent, efficient operations at scale.
Collaborative Implementation: Our experts partnered cross-functionally to rigorously test and validate every stage of the deployment, securing a flawless, future-ready integration.
- Seamless Data Sync: Contacts and leads are effortlessly synced between systems, ensuring smooth alignment of sales and marketing efforts for better collaboration.
- Automated Processes: Automations were enabled to keep processes in sync and ensure data is consistently updated in both systems, promoting transparency and efficiency.
- Collaborative Execution: The integration was executed in partnership with an external team, including rigorous testing before final validation and deployment to ensure a smooth implementation.
Main Results
Knauf's transformation created a unified global lead management system that maintains consistency across 90+ countries while preserving essential local market flexibility. Their marketing and sales teams now operate from synchronized data, enabling coordinated strategies that drive growth while delivering consistent customer experiences worldwide.
Read more customer reports:
Boosting Sales Precision with HubSpot & Navision Integration
F2A streamlined its sales process and improved customer visibility by integrating HubSpot with Navision, enabling efficient operations and deeper client engagement.
ION migrated core marketing and sales operations to HubSpot while retaining Salesforce for back-office use, resulting in streamlined processes and improved team collaboration.
