JMA Wireless's HubSpot SAP Integration: Enterprise Data Excellence
- Industry: Manufacturing
- Company Size: Large company (501-1000 employees)
- Services: HubSpot SAP C4C Integration, Solution Architecture, Data Governance
How We Make It Happen
Seamless SAP C4C & HubSpot Integration
1st in-depth discovery phase
- Interviews with colleagues from the sales, marketing and IT teams
- Process mapping workshops to identify critical workflows
- Development of a customized roadmap aligned with F2A's business cycles
2. HubSpot sales hub activation
- Customized sales pipeline setup that reflects F2A's unique sales process
- Automated workflow creation for prospect and customer management
- Configuration of mobile access for field sales teams
3. Microsoft Navision integration
- Seamless data connection between systems
- Customized mapping for accurate data translation
- Set up real-time synchronization
4. empowerment of the team
- Hands-on training sessions for all levels of users
- Creation of customized documentation
- Establishment of an ongoing support system
1. Enterprise Data Governance Framework
We implemented comprehensive data validation protocols including duplicate checks on all data sent to SAP and established strong rules for creating contacts and companies in SAP. This foundation ensured enterprise-grade data integrity across all system interactions.
2. Bi-Directional Integration Architecture
We configured seamless data exchange between HubSpot and SAP C4C with automated feedback mechanisms. After successful contact creation in SAP, the system provides immediate confirmation back to HubSpot, ensuring real-time synchronization.
3. Advanced Lead Management Process
We established a sophisticated back office process to manage newly created leads in SAP, ensuring proper routing and assignment. For companies and contacts sent from SAP to HubSpot, we configured automatic matching of employee responsibilities to corresponding HubSpot owners.
Main Results
JMA Wireless now operates with a fully integrated HubSpot and SAP C4C environment that accommodates their strict enterprise data governance requirements while enabling optimized marketing campaigns. The ElixirSync platform successfully demonstrated its capability to handle complex enterprise integrations with multiple validation layers and automated processes.
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