Your Business. Smarter.

Manufacturing finished products

Smarter Commercial Operations

How to improve sales efficiency, channel collaboration and customer relationships to drive business growth?

From B2B investment goods to consumer durables and FMCG, finished products manufacturers operate through different business models, each with its own commercial priorities and challenges.

There is no one-size-fits-all solution. Bring us your challenge and goals. We will assess your commercial operations to design and implement the right solution, connecting people, processes and technology through HubSpot, ERP integrations and specialized tools to improve efficiency, visibility and collaboration across the customer journey.

Bring us your challenge

Different Business Models. Different Commercial Needs.

Explore the challenges, commercial processes and technology solutions specific to your industry.

B2B Investment Goods

Managing complex sales and long-term customer relationships

Manufacturers of industrial machinery, equipment and other investment goods manage long, specification-driven sales cycles, often involving multiple stakeholders and dealer networks. Commercial priorities include managing complex opportunities, improving partner collaboration and developing after-sales services.

Key focus areas: Complex sales, CPQ, Dealer networks, Installed base management, Field service

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Consumer Durables

Connecting brands, distribution networks and customers

Manufacturers of furniture, bicycles, cars and other consumer durables rely on brand marketing, dealer and retailer networks, and relatively shorter sales cycles. Their priorities include coordinating marketing and partner activities, improving ordering processes and delivering efficient customer service.

Key focus areas: Marketing & lead generation, Dealer management, Partner portals, E-commerce, Customer service.

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Fast Moving Consumer Goods (FMCG)

Improving retail execution and commercial efficiency at scale

FMCG manufacturers operate in high-volume, low-margin environments. Branded manufacturers focus on marketing, trade promotions and retail execution, while unbranded manufacturers prioritize key account management and long-term volume contracts.

Key focus areas: Retail execution, Trade promotions, Key account management, Field sales, E-commerce

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How Elixir helps

Connecting Commercial Processes, Systems and People

We design solutions around your business model, connecting commercial processes, operational systems and specialized technologies. From complex B2B sales to dealer networks and retail execution, Elixir leverages HubSpot capabilities integrating to your business systems to improve efficiency, visibility and collaboration across the customer journey. Discover a few elements of our solution architecture below:

HubSpot

The Commercial Hub

We configure and extend HubSpot as your commercial platform, connecting sales, marketing, partner relationships and customer service.

Depending on your business model, we support field sales, lead generation, key account or partner management, trade promotions, event management and installed base management.

ERP Integrations

The Back Office

We connect your commercial platform with the systems managing sales and distribution, production, logistics and finance.

By integrating HubSpot with ERP systems, we make relevant customer, product, pricing, order and operational data available to commercial teams, improving data consistency and coordination.

Partner technologies

Deal Execution

We connect the tools needed to support commercial transactions and activities across your sales channels.

From CPQ, digital sales rooms and partner portals to e-commerce, field service management and retail execution, we integrate specialized solutions according to your business model.

Reporting, Analytics & AI

Commercial Intelligence

We connect commercial and operational data to improve visibility into customer relationships and business performance.

We leverage reporting, analytics and AI capabilities to support commercial decision-making, identify opportunities and help teams prioritize the right actions.

Multi tools

Office Automations

We connect everyday communication and collaboration tools with your commercial processes.

By integrating email, calendars and document management with HubSpot, we help teams coordinate activities, maintain customer information and reduce manual administrative work.

What is the right solution for your business?

There's no one-size-fits-all solution.

During an initial discovery call, we'll explore your commercial challenges and opportunities. From there, we can assess your processes and identify the right solution and technologies for your business.

Book your discovery call

SUCCESS STORIES

Customers results & insights

Manufacturing, B2B investment

Bosch Rexroth: Elixir connects global marketing ecosystem with HubSpot and SAP

Bosch Rexroth overcame commercial department disconnection and gained unified customer visibility with HubSpot and SAP C4C integration.

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Manufacturing, Consumer durables

Vincent Sheppard's: Streamlined Operations Through Microsoft Business Central Connection

Now equipped with streamlined operations, clean data workflows, and automated customer creation processes, they could deliver superior customer experiences while scaling efficiently across global markets.

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Manufacturing, FMCG

ProNails departments into a single, efficient system.

Teams now work closely together and have direct access to customers and sales, enabling them to find solutions faster and achieve better results for customers as part of a global professional approach.

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Bring us your Challenge. We'll design the Solution.

Assess your sales process

Bring us your Challenge. We'll design the Solution.

Let's explore your business challenges and identify opportunities to improve your commercial operations.

Book a discovery call