VELUX's HubSpot Multi-Portal Integration Success: Distributing App Data to 15 Portals
- Industry: Building & Construction
- Company size: Large company (10,000+ employees)
- Services: Custom Integration Development
How We Make It Happen
Seamless SAP C4C & HubSpot Integration
1st in-depth discovery phase
- Interviews with colleagues from the sales, marketing and IT teams
- Process mapping workshops to identify critical workflows
- Development of a customized roadmap aligned with F2A's business cycles
2. HubSpot sales hub activation
- Customized sales pipeline setup that reflects F2A's unique sales process
- Automated workflow creation for prospect and customer management
- Configuration of mobile access for field sales teams
3. Microsoft Navision integration
- Seamless data connection between systems
- Customized mapping for accurate data translation
- Set up real-time synchronization
4. empowerment of the team
- Hands-on training sessions for all levels of users
- Creation of customized documentation
- Establishment of an ongoing support system
Custom Multi-Portal Integration Architecture
We developed a unique contact distribution system specifically designed for VELUX's complex organizational structure. The solution intelligently routes customer data from a single AR app to 15 different HubSpot portals while maintaining complete data integrity and regional customization.
- Intelligent Geographic Routing: Automatically determines the correct regional portal based on customer IP location, ensuring local teams receive relevant prospects without manual intervention.
- Dynamic Workflow Assignment: Analyzes customer app interactions to trigger appropriate regional follow-up sequences, maximizing engagement relevance and conversion potential.
- Scalable Portal Management: Provides a framework that easily accommodates new regional portals as VELUX expands into additional markets or restructures operations.
This architecture solved VELUX's unique challenge of maintaining centralized innovation while enabling decentralized regional execution, allowing them to focus on product development while ensuring optimal customer engagement across all markets.
Main Results
VELUX successfully transformed their innovative AR app from a standalone tool into a powerful lead generation engine that seamlessly feeds qualified prospects to the right regional teams. The integration now automatically processes customer data from across Europe and the U.S., ensuring no valuable leads are lost and every interaction receives appropriate regional follow-up.
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