Transforming Manufacturing Sales: F2A's HubSpot Journey

Elevating eCommerce Marketing - powered by HubSpot

Industry: eCommerce
Company Size: Mid-Market (50-500 employees)
Services: HubSpot Marketing Hubs integration with Shopware

Summary

Kentucky Horsewear overcame marketing fragmentation challenges and gained seamless data integration with HubSpot and Shopware connectivity. Now equipped with unified customer insights, automated personalization, and streamlined marketing operations, Kentucky can deliver targeted experiences that drive customer loyalty and sales growth.

Marketing Efficiency Through Integration

Personalized Customer Experiences

Targeted Campaign Management

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The Challenge

What Was Holding ADXpert Back?

ADXpert, a leading occupational consulting firm, was stuck.

Despite offering top-tier services in employee satisfaction and reintegration, their marketing efforts weren't hitting the mark.

Their team had the expertise but lacked the right tools and framework to share it with the world.

Scale & Innovate
Grow & Develop
Cultivate & Benefit

The Challenge

When Success Creates Marketing Complexity

Kentucky Horsewear had established itself as Belgium's premier destination for high-quality dog and horse accessories, combining timeless design with unmatched functionality. But internally, their marketing team faced daily operational hurdles:

Underutilized HubSpot capabilities

Despite investing in HubSpot, Kentucky couldn't leverage its full marketing power due to disconnected systems. Their sophisticated eCommerce platform ran separately from their marketing tools, creating missed opportunities for customer engagement and personalized experiences.

Fragmented customer data

Customer information lived in silos between Shopware and HubSpot, making it impossible to create comprehensive customer profiles. Marketing teams spent hours manually gathering data instead of crafting strategic campaigns that could drive real business results.

Missed automation opportunities

Without proper integration, Kentucky couldn't automatically trigger personalized email sequences based on purchase behavior or browsing patterns. This manual approach limited their ability to scale personalized experiences and respond to customer actions in real-time.

A Unified Digital Ecosystem

Kentucky needed more than just separate marketing and eCommerce tools; they required a unified marketing ecosystem that would:

Create comprehensive customer profiles combining purchase history with engagement data
Enable real-time personalization based on browsing and buying behavior
Automate targeted campaigns triggered by specific customer actions
Provide actionable insights for strategic marketing decision-making

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How we made it happen

Custom HubSpot x Shopware Integration

1. Business Assessment and Portal Analysis

We conducted comprehensive stakeholder interviews across marketing and eCommerce teams to understand Kentucky's unique customer journey and identify integration requirements.

Our technical assessment revealed specific data synchronization needs and automation opportunities that would transform their marketing approach.

2. Data Model Optimization and Integration Architecture

We designed a custom integration framework connecting Shopware's rich eCommerce data with HubSpot's marketing automation capabilities.

This involved mapping customer data fields, product information, and purchase behaviors to create a unified customer database that would power personalized marketing campaigns.

3. Real-Time Synchronization Implementation

Our team built seamless data flows between both platforms, ensuring customer information, order details, and product interactions updated automatically in HubSpot.

This real-time synchronization enabled immediate response to customer actions and created opportunities for timely, relevant marketing touchpoints.

4. Marketing Automation and Team Enablement

We configured advanced automation workflows triggered by specific customer behaviors, purchase patterns, and engagement levels.

Through comprehensive training sessions, we empowered Kentucky's marketing team to leverage these new capabilities, creating sophisticated nurturing sequences and targeted campaigns that drive measurable results.

Main Results

The integrated solution transformed Kentucky Horsewear's marketing operations from fragmented, manual processes into a unified, automated system. Their marketing team now operates with complete customer visibility, delivering personalized experiences that strengthen relationships and drive consistent sales growth across their premium pet and equestrian product lines.

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The Impact

Game-Changing Results

Enhanced Marketing Efficiency

Automated Sales Growth

360° Customer Visibility

Optimized Marketing Foundations

The solution also delivered unexpected strategic benefits:

Streamlined product categorization enabling more effective inventory marketing and seasonal campaign planning
Enhanced subscription management with automated customer lifecycle nurturing improving retention rates
Advanced segmentation capabilities allowing precise targeting based on purchase history, preferences, and engagement patterns
Real-time performance insights providing actionable data for continuous marketing optimization and strategic decision-making

A pleasure to work with Elixir. They have very well organized and educated workforces with a good drive.

Tack, B. COO

Take The Next Step

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