<img src="//salesviewer.org/LE-005096-001.gif" style="visibility:hidden;">

HubSpot onboarding and individual training management: centralized solutions for Pro Nails

  • Industry: Professional nail care
  • Company size: Medium market segment (50-500 employees)
  • Services: Implementation of HubSpot marketing, sales and service hubs with custom event management
ProNails

Presentation

ProNails has taken over the organization of work and gained efficient control with HubSpot's marketing, sales and service centers, as well as user-defined event management tools. Thanks to centralized workflows, autonomous execution capabilities and efficiency indicators, ProNails can now work more efficiently and achieve more reliable results in all its services.

Salaried employees and office staff
Management of the preparation of the annual financial statements
Greater autonomy and flexibility
CC - Landingpages Overview-Sep-18-2024-12-52-37-6569-PM

The need for measures

What has ADXpert done?

ADXpert, a major management consultancy, has remained grounded.

Although the company provides high-level services in the field of employee health and employment, its marketing activities have lost none of their effectiveness.

Although the team had in-depth knowledge, it lacked the necessary tools and resources to integrate itself into the market.

  • Scale and innovate
  • Grow & Develop
  • Let's grow and enjoy

The need for measures

When operational complexity increases

As a major player in the professional healthcare sector, targeting both B2B and B2C customers, ProNails has developed a strong presence in the market. Internally, however, there were repeated losses of revenue in the course of ongoing activities:

Practical tools and systems

ProNails worked with unique tools in the areas of sales, marketing and service. Each team worked in isolation, which made it possible to reduce costs and establish fruitful collaboration between the different services.

Inefficient event management

The complex and high-profile events required manual coordination across several different formats. In the absence of suitable tools for planning, results management and follow-up, the organization of the event required a great deal of resources and its potential for success was diminished.

Limited autonomy

The low capacity of external services to provide basic professional services prevented ProNails from adapting quickly to changes in the market. The teams were unable to optimize their activities and respond effectively to their customers' requirements.

More than a CRM: building an operational backbone

ProNails needed much more than a new platform; it needed a complete operational ecosystem, including :

  • the integration of all activities into one integrated system
  • the autonomous management of events, which are becoming increasingly complex and important.
  • The transparency of information on the functioning of all services is guaranteed at all times.
  • the provision of information relevant to the strategic pursuit of objectives.
Toenails

How we manage it

Improved HubSpot implementation with solutions tailored to customer needs

1. understanding complex event processes

We conducted in-depth interviews with all ProNails sales, marketing and service team partners to identify their specific event management needs and expectations. Our transparent assessment highlighted the importance of the results achieved and the specific characteristics of the events, which enabled us to find a solution that solved all the company's problems without jeopardizing the company's position in the professional assistance services market.

2. a broader and more homogeneous product range

We have set up HubSpot's service, marketing and sales centers under a coordinated model that allows us to ensure continuity of activities throughout the operation. Thanks to our experience with multi-hub implementations, we were able to ensure that each service could utilize its new features from the start, laying the foundation for well-defined event management.

3. creation of customized event management solutions

We merged the existing ProNails databases with the new HubSpot architecture and set up systems to manage sales and product lifecycle monitoring functions. As part of this integration phase, we also developed a powerful event management tool specifically designed to deliver high-impact professional training in the field of foreign language teaching.

4. improving the teams so that they reach the same level of performance

We have organized practical training courses based on the specific professional activities of the different services to ensure that the teams can carry out their tasks without constant external support and in an autonomous manner. Our approach is based on the acquisition of internal knowledge and gives ProNails a new autonomy that allows it to improve and optimize its processes in line with and to the extent of the company's progress.

Customized risk management: complete control over the company

The goal is to set up complex and high-level training programs for work assistance professionals, ensuring effective coordination, results management and certification management for multiple institutions and employees.

To improve this complexity, we have created an event management tool in HubSpot specifically designed for ProNails to manage complex and high-volume events. The key features are the following

  1. Management of large events: Efficiently manage meetings across multiple locations to ensure the organization and effective management of activities.

  2. Autonomous management of events: ProNails is able to autonomously manage contracts, agreements and negotiations, reducing the risk of having to resort to external services.

  3. Optimal operating conditions: This tool allows you to obtain accurate information on performance, client relationships and results, helping ProNails to make decisions based on data.

This tool centralizes ProNails' training activities and allows the company to have complete control, increase efficiency and improve information on its key training courses.

ProNails event

Important results

The transformation has made it possible to integrate the various ProNails services into a unique and efficient system. The teams now work closely together and have direct access to customers and sales, enabling them to find faster solutions and achieve better results for customers as part of a global professional approach.

Pronail's Hubspot conversion
The effects

A success story

Elixir helped us to implement HubSpot and integrate it with our ERP Navision. Anthony and his team were enthusiastic, efficient and effective in carrying out the project. The training and integration was very satisfactory. We will continue to work with this team in the future to further integrate HubSpot into our marketing and sales processes.
Musset, J. Marketing Manager
Special company logo - 2025-2
Carry out the last part of the process

Would you like your HubSpot activities to come to an end?

Request a consulting contract with our specialists and discover how effective event management and professional skills can revolutionize your business processes.
SUCCESS STORIES

Read more customer reports:

Salesforce integration

Coordination of marketing and sales with the native integration of HubSpot Salesforce for further process optimization.

Optimization of Knauf's global processes thanks to the integration of HubSpot/Salesforce for coordination between sales teams, improvement of prospect management and efficiency of operations.

HubSpot Onboarding

VELUX has improved its marketing by using HubSpot, which has made it possible to combine systems and gain an overview of the entire customer base in order to better manage prospects.

Integration of Merkato
MS AX integration

In close cooperation with HYTORC Netherlands, we consolidated 3 different sales portals into one HubSpot portal. Thanks to the perfect integration of the ERP Microsoft AX, we were able to strengthen HYTORC's sales team and develop data systems.