HubSpot onboarding and individual training management: centralized solutions for Pro Nails
- Industry: Professional nail care
- Company size: Medium market segment (50-500 employees)
- Services: Implementation of HubSpot marketing, sales and service hubs with custom event management
The need for measures
What has ADXpert done?
ADXpert, a major management consultancy, has remained grounded.
Although the company provides high-level services in the field of employee health and employment, its marketing activities have lost none of their effectiveness.
Although the team had in-depth knowledge, it lacked the necessary tools and resources to integrate itself into the market.
- Scale and innovate
- Grow & Develop
- Let's grow and enjoy
How we manage it
Improved HubSpot implementation with solutions tailored to customer needs
1. understanding complex event processes
We conducted in-depth interviews with all ProNails sales, marketing and service team partners to identify their specific event management needs and expectations. Our transparent assessment highlighted the importance of the results achieved and the specific characteristics of the events, which enabled us to find a solution that solved all the company's problems without jeopardizing the company's position in the professional assistance services market.
2. a broader and more homogeneous product range
We have set up HubSpot's service, marketing and sales centers under a coordinated model that allows us to ensure continuity of activities throughout the operation. Thanks to our experience with multi-hub implementations, we were able to ensure that each service could utilize its new features from the start, laying the foundation for well-defined event management.
3. creation of customized event management solutions
We merged the existing ProNails databases with the new HubSpot architecture and set up systems to manage sales and product lifecycle monitoring functions. As part of this integration phase, we also developed a powerful event management tool specifically designed to deliver high-impact professional training in the field of foreign language teaching.
4. improving the teams so that they reach the same level of performance
We have organized practical training courses based on the specific professional activities of the different services to ensure that the teams can carry out their tasks without constant external support and in an autonomous manner. Our approach is based on the acquisition of internal knowledge and gives ProNails a new autonomy that allows it to improve and optimize its processes in line with and to the extent of the company's progress.
Customized risk management: complete control over the company
The goal is to set up complex and high-level training programs for work assistance professionals, ensuring effective coordination, results management and certification management for multiple institutions and employees.
To improve this complexity, we have created an event management tool in HubSpot specifically designed for ProNails to manage complex and high-volume events. The key features are the following
-
Management of large events: Efficiently manage meetings across multiple locations to ensure the organization and effective management of activities.
-
Autonomous management of events: ProNails is able to autonomously manage contracts, agreements and negotiations, reducing the risk of having to resort to external services.
-
Optimal operating conditions: This tool allows you to obtain accurate information on performance, client relationships and results, helping ProNails to make decisions based on data.
This tool centralizes ProNails' training activities and allows the company to have complete control, increase efficiency and improve information on its key training courses.
Important results
The transformation has made it possible to integrate the various ProNails services into a unique and efficient system. The teams now work closely together and have direct access to customers and sales, enabling them to find faster solutions and achieve better results for customers as part of a global professional approach.
.png?width=612&height=756&name=_-%20visual%20selection%20(12).png)
Read more customer reports:
Coordination of marketing and sales with the native integration of HubSpot Salesforce for further process optimization.
Optimization of Knauf's global processes thanks to the integration of HubSpot/Salesforce for coordination between sales teams, improvement of prospect management and efficiency of operations.
VELUX has improved its marketing by using HubSpot, which has made it possible to combine systems and gain an overview of the entire customer base in order to better manage prospects.
