HubSpot onboarding and individual training management: centralized solutions for Pro Nails
- Industry: Professional nail care
- Company size: mid-market segment (50-500 employees)
- Services: Implementation of HubSpot marketing, sales and service hubs with personalized event management
The need for action
What has ADXpert done?
ADXpert, a leading management consulting firm, has remained firmly rooted.
Although the company provided high-level services in the field of employee health and employment, its marketing activities had lost none of their effectiveness.
Although the team possessed in-depth knowledge, it lacked the tools and resources needed to integrate into the market.
- Scale and innovation
- Cultivate & Develop
- Let's grow and enjoy
How we manage it
Enhanced HubSpot implementation with solutions tailored to customer needs
1. understanding complex event processes
We conducted in-depth interviews with all ProNails sales, marketing and service team partners to identify their specific event management needs and expectations. Our transparent evaluation highlighted the importance of the results achieved and the specific characteristics of the events, enabling us to find a solution that solved all the company's problems without compromising its position in the professional assistance services market.
2. a broader, more homogeneous product range
We set up HubSpot's service, marketing and sales centers under a coordinated model, enabling us to ensure business continuity throughout the operation. Thanks to our experience with multi-hub implementations, we were able to ensure that each department could use its new functionality from the outset, laying the foundations for well-defined event management.
3. creating customized event management solutions
We merged existing ProNails databases with the new HubSpot architecture, and set up systems to manage sales and product lifecycle tracking functions. As part of this integration phase, we also developed a powerful event management tool specifically designed to deliver high-impact professional training in the field of foreign language teaching.
4. improve teams to achieve the same level of performance.
We have organized practical training courses based on the specific professional activities of the various departments to ensure that teams can perform their tasks without constant external support and independently. Our approach is based on the acquisition of internal knowledge, and gives ProNails a new autonomy that enables it to improve and optimize its processes in line with, and to the extent of, the company's progress.
Tailor-made risk management: total control of your business
The aim is to set up complex, high-level training programs for work assistance professionals, and to ensure effective coordination, results management and certification management for multiple institutions and employees.
To enhance this complexity, we created an event management tool in HubSpot specifically designed for ProNails to manage complex, high-volume events. Key features include
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Large-scale event management: efficiently manage meetings across multiple locations to ensure effective organization and management of activities.
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Autonomous event management: ProNails is able to manage contracts, agreements and negotiations autonomously, reducing the risk of having to call on external services.
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Optimal operating conditions: this tool provides you with precise information on performance, customer relations and results, helping ProNails to make data-driven decisions.
This tool centralizes ProNails' training activities, giving the company total control, greater efficiency and improved information on its key training courses.
Main results
The transformation has integrated the various ProNails departments into a single, efficient system. Teams now work closely together and have direct access to customers and sales, enabling them to find solutions faster and achieve better results for customers as part of a global professional approach.
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