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VELUX's HubSpot Integration: 5 Advanced Projects

  • Industry: Building & Construction
  • Company size: Large company (10,000+ employees)
  • Services: SAP C4C Integration with HubSpot
velux

Summary

VELUX overcame fragmented customer experience challenges and gained comprehensive digital transformation capabilities across multiple departments. Now equipped with seamless system integrations, unified data flows, and advanced automation, VELUX can deliver exceptional customer experiences and streamline complex business processes.

Complete Customer Journey Visibility
Advanced System Integration Capabilities
Multi-Department Digital Transformation

The challenge

When Global Success Creates Integration Complexity

VELUX operates across 40+ countries as the world leader in roof windows and skylights. With multiple departments, diverse systems, and complex customer journeys spanning from initial interest to installation, they needed sophisticated technical solutions to maintain their market leadership.

Fragmented Customer Data Across 15 Marketing Teams

VELUX needed customer data from their AR app to be automatically directed to the correct regional marketing team across 15 different HubSpot portals.

Disconnected Systems Slowing Customer Experience

Disconnected systems led to data silos, missed opportunities, and an inconsistent customer journey.

Complex Multi-Platform Tracking Challenges

Fragmented tracking across platforms limited VELUX’s customer visibility and analytics.

Beyond Basic Integration

VELUX needed more than simple data connections, they required a comprehensive digital ecosystem that would:

  • Enable intelligent data routing across 15 regional marketing teams
  • Provide enterprise-grade security for sensitive customer information
  • Create unified reporting across multiple platforms and systems
  • Deliver seamless customer handoffs from marketing to installation partners
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How We Made It Happen

5 Distinct Integration Projects Creating a Unified Ecosystem

1. Multi-Portal App Data Distribution

We architected the integration between VELUX's innovative Daylight augmented reality app and their 15 regional HubSpot portals using Azure database connectivity. This groundbreaking solution automatically routed customer data to the appropriate regional marketing team based on geographic and behavioral parameters. The system ensured each regional team received qualified leads with complete context for immediate follow-up.

 

2. Enterprise-Grade CRM-to-CRM Integration

We successfully integrated HubSpot with SAP C4C for VELUX Modular Skylight department, implementing security protocols that met stringent enterprise requirements. This integration enabled automated lead handovers between marketing and sales teams while maintaining data integrity and compliance standards that other integration providers couldn't achieve. The solution bridged the gap between marketing operations and sales processes seamlessly.

3. Unified Analytics Through BigQuery Integration

We developed a comprehensive solution connecting HubSpot data to Google BigQuery to solve the complex tracking challenge across their digital ecosystem. With 300+ Sitecore websites using 3rd party cookies and 15 HubSpot sites using HubSpot cookies, customers weren't recognized across platforms. Our integration collected all website interaction data in HubSpot, then synchronized it to BigQuery for unified reporting and complete buyer journey visibility.

 
 

4. Partner Program Data Synchronization

We created the reverse integration flow from Google BigQuery back to HubSpot to support VELUX's partner reward program. Since their Qwasi partner management system was already integrated with BigQuery, we built the missing connection to enable HubSpot marketing campaigns. This allowed VELUX's marketing team to send targeted communications to their partner network while maintaining centralized data management in BigQuery.

 

5. Customer-to-Installer Workflow Automation

We implemented the complete customer configurator integration connecting Sitecore, HubSpot, and ContactPro systems. When customers used VELUX's product configurator on their Sitecore websites, we automatically transferred this data to HubSpot for marketing follow-up, then seamlessly handed qualified leads to appropriate installers through ContactPro. This created an end-to-end automated workflow from initial product interest to professional installation

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Multi-System Data Orchestration

We built the industry's most sophisticated window manufacturer data ecosystem, connecting five distinct platforms into one seamless customer experience. This solution addresses the unique complexity of a global manufacturer that operates through regional marketing teams, sales departments, partner networks, and independent installers.

  1. Intelligent Regional Distribution: Automatically routes augmented reality app leads to the correct regional marketing team and sales department based on geographic location, product specifications, and customer behavior patterns.
  2. Cross-Platform Customer Recognition: Solves the complex challenge of tracking customers across 300+ Sitecore websites and 15 HubSpot portals using different cookie technologies, creating unified customer profiles regardless of entry point.
  3. Automated Installation Network Management: Seamlessly connects customer product configurations with qualified installers through ContactPro while maintaining marketing visibility and follow-up capabilities throughout the entire process.

This revolutionary architecture enables VELUX to maintain their focus on product innovation while ensuring their complex multi-party, multi-platform customer journey operates flawlessly across 40+ countries with complete data integrity and customer experience consistency.

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Main Results

VELUX now operates with a fully integrated digital ecosystem spanning five critical business processes. Their teams can deliver consistent, high-quality customer experiences from initial app engagement through professional installation, while maintaining enterprise-grade security and complete visibility across all customer touchpoints and partner relationships.

The Impact

What Success Looks Like

Fast and Professional. Very happy with the cooporation with Elixir around HubSpot.Dedicated and skilled team with a pro-active approachwhen solving problems and securing progress
Melchior Jensen, T. Velux
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