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Your Business. Smarter.

Smarter Commercial Operations in Manufacturing

Operate more efficiently by bringing people, processes and technology together.

Elixir designs and implements solutions tailored to your business model, with HubSpot at the core and seamlessly integrated with your existing ERP and business systems, to improve efficiency, visibility and collaboration across the customer journey and support sustainable growth.

Common Commercial Challenges in Manufacturing

From raw materials to finished goods, manufacturers face different commercial challenges depending on their business model and position in the value chain. Yet many share common obstacles to efficiency, customer relationships and profitable growth.

Disconnected CRM, ERP & Customer Data


Customer information, sales histories, contracts and operational data are scattered across ERP systems, spreadsheets and disconnected tools, limiting visibility across commercial teams.

Low CRM Adoption & Inefficient Sales Processes

 

When CRM systems don't reflect how sales teams work, adoption suffers. Manual data entry and fragmented workflows reduce productivity and limit the value of commercial technology.

Limited Visibility Across Sales Channels

 

Manufacturers selling through distributors, dealers or resellers often lack direct visibility into end customers, partner performance, inventory and sales opportunities.

Competitive Pressure & Customer Retention

 

Global competition, pricing pressure and low switching costs make it harder to protect margins and customer loyalty, increasing the need for stronger customer relationships and differentiated service.

Complex Quoting, Contracts & Service Operations

 

Custom configurations, pricing, contract management and after-sales service require connected processes across sales, operations and customer service.

 

Fragmented Marketing & Customer Insights

 

Disconnected marketing channels, limited lead tracking and insufficient customer data make it difficult to generate demand, measure performance and identify growth opportunities.

Where do you sit in the value chain ?

Understanding this is essential for identifying where relevant solutions truly drive impact. A company’s approach to marketing, sales, and customer service, as well as its specific requirements for CRM and marketing automation platforms, depends largely on its position in the value chain.

Process industries

Raw resources


Semi-finished products

Standardised components
Custom components

Finished products

B2B investment goods
Consumer durables
FMCG

Our Solution Architecture

There is no one-size-fits all solution.

Every manufacturing business has its own commercial model, processes and technology ecosystem depending on its position in the value chain as well as its unique  business specificities.

Understanding this is essential for identifying where relevant solutions truly drive impact. A company’s approach to marketing, sales, and customer service, as well as its specific requirements for CRM and marketing automation platforms, depends largely on its position in the value chain.

That's why we start by understanding your business challenges and existing systems to design the right solution, connecting your ERP, CRM and complementary technologies where they create the most value.

Elixir_Solution Architecture_Manufacturing 2
Let's start with your business challenges.
Together, we'll explore your commercial operations, identify opportunities for improvement and discuss how to bring together your people, processes and systems for you to work more efficiently.

Turning Commercial Challenges into Growth

 
We work with mid-market and enterprise manufacturers across different business models and value chains. Discover more about our clients success stories showing how connected people, processes and technology is driving measurable business impact.
SEE REAL CUSTOMER STORIES AND RESULTS

Success stories

We work with mid-market and enterprise manufacturers across different business models and value chains.

Discover more about our
clients success stories showing how connected people, processes and technology is driving measurable business impact.
Manufacturing, Textile

BRU Textiles: Connecting commercial operations with HubSpot and SAP

Elixir connected BRU Textiles' sales, marketing and service operations through HubSpot and SAP, improving collaboration, streamlining quoting processes and supporting business expansion.

Manufacturing, Furniture

Elixir helped Ethnicraft align its sales, marketing and service needs, defining a clear roadmap for HubSpot implementation, SAP integration and more efficient commercial processes.

Manufacturing, Construction

Through five advanced integration projects, Elixir connected HubSpot with VELUX's enterprise systems, automating data flows, improving customer visibility and enabling seamless collaboration across teams and partners.

Testimonials

In they words

They Trust us

Bring us your Challenge. We'll design the Solution.

Strategic Technology Partners

Extending HubSpot with Best-in-Class Solutions

Our technology partnerships enable us to deliver end-to-end solutions that address your complete commercial technology stack