Smarter Commercial Operations in Manufacturing
Operate more efficiently by bringing people, processes and technology together.
Elixir designs and implements solutions tailored to your business model, with HubSpot at the core and seamlessly integrated with your existing ERP and business systems, to improve efficiency, visibility and collaboration across the customer journey and support sustainable growth.
Common Commercial Challenges in Manufacturing
Disconnected CRM, ERP & Customer Data
Customer information, sales histories, contracts and operational data are scattered across ERP systems, spreadsheets and disconnected tools, limiting visibility across commercial teams.
Low CRM Adoption & Inefficient Sales Processes
When CRM systems don't reflect how sales teams work, adoption suffers. Manual data entry and fragmented workflows reduce productivity and limit the value of commercial technology.
Limited Visibility Across Sales Channels
Manufacturers selling through distributors, dealers or resellers often lack direct visibility into end customers, partner performance, inventory and sales opportunities.
Competitive Pressure & Customer Retention
Global competition, pricing pressure and low switching costs make it harder to protect margins and customer loyalty, increasing the need for stronger customer relationships and differentiated service.
Complex Quoting, Contracts & Service Operations
Custom configurations, pricing, contract management and after-sales service require connected processes across sales, operations and customer service.
Fragmented Marketing & Customer Insights
Disconnected marketing channels, limited lead tracking and insufficient customer data make it difficult to generate demand, measure performance and identify growth opportunities.
Where do you sit in the value chain ?
Our Solution Architecture
There is no one-size-fits all solution.
Every manufacturing business has its own commercial model, processes and technology ecosystem depending on its position in the value chain as well as its unique business specificities.
Understanding this is essential for identifying where relevant solutions truly drive impact. A company’s approach to marketing, sales, and customer service, as well as its specific requirements for CRM and marketing automation platforms, depends largely on its position in the value chain.
That's why we start by understanding your business challenges and existing systems to design the right solution, connecting your ERP, CRM and complementary technologies where they create the most value.
Turning Commercial Challenges into Growth
Success stories
Discover more about our clients success stories showing how connected people, processes and technology is driving measurable business impact.
BRU Textiles: Connecting commercial operations with HubSpot and SAP
Elixir connected BRU Textiles' sales, marketing and service operations through HubSpot and SAP, improving collaboration, streamlining quoting processes and supporting business expansion.
Elixir helped Ethnicraft align its sales, marketing and service needs, defining a clear roadmap for HubSpot implementation, SAP integration and more efficient commercial processes.
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