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Transforming ADXpert: A Digital Marketing Evolution Story

  • Industry: Professional services
  • Company Size: Small business (0-50 employees)
  • Services: HubSpot Marketing and Content Hubs implementation
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Transforming ADXpert: A Digital Marketing Evolution Story

 

Outdated tools were holding back ADXpert, an occupational health service.

With HubSpot and targeted coaching, we boosted their marketing productivity by 30% and built sustainable content for growth.

Discover how expertise turned into digital excellence.

 

Unified Marketing Approach
Energized A Content Culture
Improved Audience Engagement
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The Challenge

What Was Holding ADXpert Back?

ADXpert, a leading occupational consulting firm, was stuck.

Despite offering top-tier services in employee satisfaction and reintegration, their marketing efforts weren't hitting the mark.

Their team had the expertise but lacked the right tools and framework to share it with the world.

  • Scale & Innovate
  • Grow & Develop
  • Cultivate & Benefit

The Challenge

ADXpert, a leading occupational consulting firm, was stuck.Despite offering top-tier services in employee satisfaction and reintegration, their marketing efforts weren't hitting the mark.Their team had the expertise but lacked the right tools and framework to share it with the world.

No structured approach to reaching and converting potential clients

They had no clear process in place for attracting and converting potential clients.

Missing essential marketing tools and automation

They were lacking critical marketing tools and automation capabilities. 

Limited ability to track and measure marketing success

There was a difficulty in tracking and analyzing marketing results

 

 

How we made it happen

The Marketing Transformation

We knew ADXpert needed more than just tools – they needed a complete marketing transformation. Here's how we turned things around:

1. Deep-Dive Discovery 

First, we rolled up our sleeves and got to know ADXpert inside and out:

  • Conducted in-depth stakeholder interviews
  • Analyzed existing marketing data and processes
  • Identified critical gaps and opportunities
  • Created a prioritized roadmap for transformation

2. Strategic Foundation Building

We laid the groundwork for success by:

  • Developing a customized marketing strategy aligned with ADXpert's goals
  • Creating detailed buyer personas
  • Mapping out the ideal customer journey
  • Setting up measurable KPIs
Our solutions

3. The Power of HubSpot Implementation

We implemented HubSpot as their central marketing hub, bringing together:

  • Content Management System (CMS) for easy website updates
  • Marketing automation to streamline repetitive tasks
  • Customer Relationship Management (CRM) for better lead tracking
  • Analytics dashboard for real-time performance monitoring

4. TAYA: The Game-Changer

We introduced the "They Ask, You Answer" (TAYA) approach through:

  • Interactive workshops to identify common customer questions
  • Content planning sessions
  • Writing templates and guidelines
  • Editorial calendar development This wasn't just about creating content; it was about building trust through transparency and genuine helpfulness.

5. Team Empowerment

We didn't just implement tools – we ensured the team could use them effectively:

  • Conducted hands-on training sessions
  • Created detailed documentation
  • Provided ongoing support and mentoring
  • Set up feedback loops for continuous improvement

6. Technical Integration

Behind the scenes, we:

  • Integrated existing systems with new tools
  • Optimized data flow between platforms
  • Set up automated reporting
  • Implemented security best practices
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7. Buzzlytics Boost

Together with ADXpert's team, Buzzlytics:

  • Facilitated advanced content strategy workshops
  • Provided comprehensive team training
  • Guided strategic content planning
  • Implemented content optimization frameworks

Why It Worked

The secret sauce was our integrated approach:

 

    1. HubSpot provided the technological backbone
    2. TAYA framework ensured content resonated with the audience
    3. Buzzlytics empowered the team with skills and confidence
    4. Elixir tied it all together with strategic expertise
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The transformation

Before we knew it, ADXpert was firing on all cylinders:

  • 30% boost in marketing productivity
  • 25% improvement in data accuracy
  • A vibrant culture of continuous content creation

But the real win? ADXpert's team now has:

  • Clear direction in their marketing efforts
  • Automated workflows that save precious time
  • Data-driven insights to make smarter decisions
  • The confidence to create compelling content that converts

 

This wasn't just about implementing new tools – it was about transforming how ADXpert connects with their audience. By combining HubSpot's power, TAYA's philosophy, and Buzzlytics' expertise, we helped ADXpert evolve from struggling with marketing basics to confidently leading conversations in their industry.

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The Impact

Empowering ADXpert with Unified Marketing and Data-Driven Content Strategies

We are incredibly pleased with our collaboration with Elixir for implementing HubSpot. Thanks to the support of Laura and Wouter, we not only acquired the right tools but also developed a clear and effective strategy. The integration of HubSpot, combined with the TAYA methodology, has enabled us to work more focused and efficiently.
Van der Steen, I. Online Marketing Strategist
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