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ATS Global's HubSpot Transformation: 10% growth with scaling 25+ Operations

  • Industry: Manufacturing Consulting
  • Company Size: 1,200+ Employees
  • Services: HubSpot Onboarding & Exact Integration
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Summary

ATS Global overcame fragmented sales processes and gained unified commercial operations across 25 countries. Now equipped with streamlined lead generation, improved  win rates, and more insights with a complete pipeline visibility, ATS Global can accelerate their 10% growth targets while maintaining operational excellence across multiple markets.

Generate & Nurture High-Quality Leads
Increase Opportunity Win Rates
Build Complete Pipeline Transparency
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The Challenge

What Was Holding ADXpert Back?

ADXpert, a leading occupational consulting firm, was stuck.

Despite offering top-tier services in employee satisfaction and reintegration, their marketing efforts weren't hitting the mark.

Their team had the expertise but lacked the right tools and framework to share it with the world.

  • Scale & Innovate
  • Grow & Develop
  • Cultivate & Benefit

The Challenge

When Success Creates Complexity

ATS Global, with 1,200 employees across 25 countries, had built strong momentum in automation and IT consulting for manufacturing. But growth brought complexity threatening their 10% targets:

Fragmented Marketing Operations

When different divisions use separate marketing tools, they create chaos, not synergy. ATS faced exactly this: teams couldn't collaborate effectively, lead nurturing became inconsistent, and cross-market learning opportunities vanished

Inconsistent Sales Process Execution

Without standardized processes, your best practices stay trapped in individual regions. ATS discovered that sales process variations made scaling nearly impossible, and accurate forecasting became guesswork.

Limited Pipeline Visibility

Most growing companies struggle with this but avoid admitting it: leadership operating with incomplete data. ATS management lacked real-time pipeline insights across divisions, resulting in difficulties in making proper strategic decisions because it was based on fragmented information, while growth opportunities remained hidden.

Beyond Basic CRM Implementation

ATS Global needed more than just another software deployment, the company was in need for   a complete commercial transformation platform that would:

  • Unite marketing teams across multiple countries on one powerful system
  • Standardize sales processes while maintaining regional flexibility
  • Provide real-time pipeline visibility for accurate forecasting
  • Integrate seamlessly with existing ERP systems (Exact Global and Synergy)
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How we made it happen

Comprehensive HubSpot Marketing & Sales Hub Implementation with Exact Integration

1. Strategic Assessment and Planning

We conducted assessments across all stakeholder groups.

With our extensive experience in professional services, we interviewed sales, marketing, and IT management across multiple countries, analyzed their existing data infrastructure, and recommended a clear roadmap that addressed the ATS challenges we discovered during the assessment.

 

2. Unified Marketing Platform Implementation

Leveraging our proven expertise in international implementations, we didn't just "onboard " HubSpot Marketing Hub, we restructured how ATS's divisions collaborate and implemented the Marketing Hub.

We established unified lead-nurturing frameworks that work across different cultures and markets, and implemented analytics that provide the complete buyer's journey visibility leadership desperately needed.

3. Sales Process Standardization and Automation

Standardizing sales processes across 25 countries isn't just about technology. Using industry-specific best practices we've developed over years, we designed a qualification processes that respect regional differences while maintaining consistency.

We created seamless lead handover workflows between marketing, internal sales, and external reps, and built automated approval workflows that ensure proposals meet technical, commercial, and financial standards before they could be sent to  prospects.

 

4. Enterprise Integration and Training

Our proven expertise in ERP integration helped ATS to connect HubSpot with ATS's existing systems (Exact Global and Synergy) without the data governance nightmares that plague most integrations.

We implemented train-the-trainer programs with internal champions because we know external dependency kills long-term success, and established ongoing support systems for continuous optimization.

Main Results

ATS Global successfully transformed their fragmented commercial operations into a unified, efficient growth engine. Teams across 25 countries now work with consistent processes, real-time data visibility, and automated workflows that support their ambitious 10% growth targets while maintaining operational excellence.

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The Impact

Game-Changing Results

"It has been great working with such Team. Deep knowledge about marketing, sales and business, as well, technical knowhow. Always proving the necessary best practices to succeed. Never afraid of challenging and asking why. A true business partnership."
A. Vilela Head of Global CRM
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