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Signavio's HubSpot Integration: SAP ByDesign Excellence with ElixirSync

  • Industry: Technology and Software
  • Company Size: Large company (10,001+ employees)
  • Services: Solution Architecture, HubSpot integrations, HubSpot Engineering
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Summary

Signavio overcame complex data model differences and gained seamless SAP ByDesign-HubSpot integration with ElixirSync. Now equipped with bidirectional data synchronization, automated lead management, and unified customer intelligence, Signavio can leverage marketing-generated leads effectively while maintaining enterprise-grade data integrity.

Bidirectional SAP-HubSpot Data Synchronization
Enhanced Marketing-to-Sales Lead Management
Unified Customer Intelligence Across Platforms

The challenge

Enterprise Growth, Complex System Integration Challenges

As a major part of SAP's business process transformation portfolio, Signavio helps organizations achieve process excellence through data-driven solutions. Their rapid growth and sophisticated marketing operations required seamless integration between HubSpot's marketing capabilities and SAP ByDesign's enterprise functionality.

Conflicting Data Models Between Systems

Signavio faced fundamental data structure incompatibilities between HubSpot's company-contact model and SAP ByDesign's account-contact-lead architecture. These differences created barriers to effective data synchronization and prevented seamless lead management workflows.

Marketing-Generated Lead Conversion Bottlenecks

Another challenge was enabling sales representatives to effectively follow up on leads generated by HubSpot Marketing. Without proper integration, marketing efforts couldn't translate efficiently into sales opportunities within their established SAP environment.

High-Volume Company Data Management Requirements

The final issue was managing the substantial volume of companies created in HubSpot that needed to flow into SAP ByDesign. This required capabilities not typically found in standard SAP implementations, necessitating custom integration architecture.

Enterprise-Grade Integration Architecture Beyond Standard Solutions

Signavio needed more than basic system connectivity, they required comprehensive integration that would:

  • Bridge fundamental data model differences between HubSpot and SAP ByDesign
  • Enable automated lead creation and lifecycle management across both platforms
  • Support high-volume bidirectional data synchronization with advanced duplicate prevention
  • Provide unified customer intelligence accessible within both systems
How We Made It Happen

ElixirSync platform delivering comprehensive SAP ByDesign-HubSpot integration with advanced data model reconciliation

1. Advanced Data Architecture Analysis

We conducted comprehensive analysis of both HubSpot and SAP ByDesign data models to design integration architecture that bridges fundamental structural differences. This included mapping account-contact-lead relationships and defining synchronization protocols for complex enterprise data flows.

 

2. Bidirectional Synchronization Implementation

We implemented ElixirSync's predefined flows for comprehensive bidirectional data synchronization. SAP ByDesign accounts sync to HubSpot companies, contacts synchronize across both systems, while maintaining proper relationship hierarchies and data integrity throughout the process.

3. Automated Lead Management Integration

We configured sophisticated lead creation workflows where HubSpot automatically generates leads in SAP ByDesign based on marketing-defined criteria. Lead lifecycle data and opportunity status information flows back to HubSpot, ensuring marketing teams maintain visibility into sales progression.

 

4. Advanced Data Quality and Intelligence Features

We implemented comprehensive duplicate prevention mechanisms and created SAP screen mashup functionality displaying HubSpot interaction data directly within the SAP interface. This provides sales teams with complete customer context without switching systems.

ElixirSync Platform for Complex Enterprise Integration

We deployed our proprietary ElixirSync solution specifically designed to handle sophisticated SAP-HubSpot integration requirements. This platform addresses the unique challenges of connecting modern marketing automation with enterprise resource planning systems.

  1. Advanced Data Model Reconciliation: Seamless bridging of HubSpot's company-contact structure with SAP's account-contact-lead architecture through intelligent mapping protocols.
  2. Enterprise-Scale Synchronization: Bidirectional data flows supporting high-volume company creation from HubSpot to SAP ByDesign, including advanced duplicate prevention mechanisms.
  3. Integrated Customer Intelligence: SAP screen mashup functionality providing HubSpot interaction data directly within SAP interfaces, enabling complete customer context for sales teams.

This ElixirSync implementation demonstrates how specialized integration platforms can overcome fundamental architectural differences between enterprise systems, enabling sophisticated marketing-to-sales workflows while maintaining data integrity and system performance at scale.

Main Results

Signavio now operates with fully integrated marketing and sales systems where HubSpot's marketing capabilities seamlessly connect with SAP ByDesign's enterprise functionality. The ElixirSync platform manages complex data relationships while delivering operational efficiency improvements across their entire customer engagement process.

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The Impact

What Success Looks Like

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