HubSpot Integration: Migrating 1M+ Contacts for Enhanced Marketing Excellence
- Industry: Education
- Company size: Large company (500 - 1000 Employees)
- Services: SAP-CDC to HubSpot Migration & Integration
The challenge
What has held ADXpert back?
ADXpert, a leading career counseling company, was stuck.
Although the company provides world-class employee satisfaction and reintegration services, its marketing efforts were not hitting the mark.
The team had the necessary expertise, but lacked the right tools and framework to share it with the world.
- Scale & innovate
- Grow & Develop
- Cultivate & profit
How We Make It Happen
Comprehensive Data Architecture
1. Strategic Data Analysis & Mapping
We conducted an exhaustive analysis of the university's complex contact database, mapping every data point to ensure no critical student information would be lost. Our team identified key educational touchpoints and designed a mapping strategy that preserved the university's ability to track student progress and engagement across all qualification programs.
2. Advanced Data Transformation Implementation
We developed sophisticated transformation protocols that converted legacy SAP-CDC data into HubSpot-compatible formats while maintaining data integrity. This process required careful handling of educational compliance requirements and student privacy regulations across multiple international jurisdictions.
3. Seamless Integration Architecture
We implemented a robust integration connecting SAP-CDC, HubSpot, and Amazon S3 that enables real-time data synchronization. This architecture supports both immediate migration needs and future automated processes, ensuring the university's marketing operations remain current and effective.
4. Future-Ready Automation Framework
We established automated workflows that continuously transform and synchronize new contact data, eliminating manual processes and ensuring marketing teams always work with current, accurate information. This framework enables the university to focus on educational excellence while maintaining marketing effectiveness.
Main Results
The comprehensive migration and integration transformed the university's fragmented contact management into a unified, automated marketing ecosystem. Their marketing teams now operate with complete visibility into the student journey, enabling personalized communications that support both recruitment goals and educational success while maintaining the highest standards of data accuracy and compliance.
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