SAP C4C & HubSpot Integration for VELUX

VELUX's HubSpot Integration: SAP C4C Success Story

Industry: Building & Construction
Company size: Large company (10,000+ employees)
Services: SAP C4C Integration with HubSpot

Summary

VELUX Modular Skylights overcame sales and marketing alignment challenges and gained streamlined lead handoffs with HubSpot integrated with SAP C4C. Now equipped with automated workflows, clear departmental responsibilities, and seamless data flow, VELUX can focus each team on their specialized tools while maintaining unified customer visibility.

Streamline Marketing-to-Sales Handoffs

Enable Specialized Tool Usage

Maintain Unified Customer Data

The challenge

When Enterprise Scale Creates Integration Complexity

VELUX Modular Skylights, part of VELUX Commercial delivering solutions for commercial buildings, faced the challenge of aligning their sales and marketing operations across enterprise-scale systems.

Sales & Marketing teams working in silos

Each department needed to work with tools best suited for their specific needs, the sales teams using SAP C4C and marketing teams using HubSpot, but without proper integration between systems.

Complex security requirements blocking integration

VELUX's enterprise-level security standards created technical barriers that prevented their initial consultancy firm from successfully implementing the required SAP C4C and HubSpot integration.

Manual lead handoff processes causing delays

Without automated integration, the transfer of qualified leads from marketing to sales required manual processes that slowed down the entire customer acquisition workflow.

From Standard CRM to Strategic Integration

VELUX Modular Skylights needed more than just a simple data sync, they required a comprehensive integration ecosystem that would:

Enable automatic lead qualification and handoff processes
Maintain enterprise-level security standards throughout integration
Allow each team to work with their preferred specialized tools
Create bidirectional data flow for complete customer lifecycle tracking

1. Technical Assessment and Architecture Design

We conducted thorough stakeholder interviews across sales, marketing, and IT teams to understand the specific requirements and security constraints. Our team mapped the existing workflows and designed a custom integration architecture that met VELUX's enterprise security standards while enabling seamless data flow between HubSpot and SAP C4C.

2. Secure Integration Development

We built the integration solution with enterprise-grade security protocols that previous consultants couldn't achieve. Our development process included creating custom field mapping for accurate data translation and implementing real-time synchronization capabilities that maintained data integrity across both platforms.

3. Comprehensive System Configuration

We configured HubSpot for optimal marketing automation and lead nurturing while setting up SAP C4C for efficient sales quote creation and negotiation management. The integration ensured that qualified leads automatically transfer from marketing to sales at the precise moment they request pricing information.

4. Deployment and Support

We deployed the solution to production with initial data loads and provided ongoing support to ensure smooth operations. Additionally, we supported the other agency in getting SAP up and running, demonstrating our collaborative approach to complex enterprise implementations.

Specialized SAP C4C Integration Excellence

We developed a sophisticated integration that automatically manages the complete customer journey across both platforms. Marketing uses HubSpot tools to drive website conversions and lead nurturing until prospects request pricing. Once sales-qualified, contacts seamlessly transfer to SAP C4C where sales teams create quotes and manage negotiations.

Key Integration Benefits:

Automatic Lead Qualification: Contacts automatically become sales-qualified when requesting prices, triggering immediate handoff to SAP C4C
Bidirectional Deal Tracking: Won or lost negotiation outcomes flow back to HubSpot as deal records for continued marketing nurturing
Upsell Opportunity Management: Successful upsell activities in HubSpot automatically create new leads in SAP, maintaining continuous revenue opportunity tracking

This integration enables VELUX Modular Skylights to maintain specialized departmental efficiency while ensuring no customer opportunity falls through system gaps, creating a truly unified commercial operation.

Main Results

VELUX Modular Skylights now operates with a fully integrated marketing and sales ecosystem where each team can focus on their specialized tools while maintaining complete customer visibility. The integration enables automatic lead qualification, seamless handoffs, and continuous nurturing throughout the entire customer lifecycle, from initial website conversion through successful upsell opportunities.

The Impact

What Success Looks Like

Streamlined Marketing-to-Sales Workflow

Complete Customer Lifecycle Visibility

Specialized Tool Optimization

Enhanced Integration Capabilities

Fast and Professional. Very happy with the cooporation with Elixir around HubSpot.Dedicated and skilled team with a pro-active approachwhen solving problems and securing progress

Melchior Jensen, T. Velux

Take the next step

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Book a free consultation with our SAP C4C integration specialists to discover how connecting SAP and HubSpot can transform your commercial operations. We'll show you proven solutions.

SUCCESS STORIES