Visix's HubSpot E-commerce Revolution: 25% Revenue Growth Through Advanced CPQ
- Industry: Media & Entertainment
- Company Size: Mid-sized company (11-50 employees)
- Services: HubSpot Development, CPQ Implementation, Custom E-commerce Integration
How We Make It Happen
Seamless SAP C4C & HubSpot Integration
1st in-depth discovery phase
- Interviews with colleagues from the sales, marketing and IT teams
- Process mapping workshops to identify critical workflows
- Development of a customized roadmap aligned with F2A's business cycles
2. HubSpot sales hub activation
- Customized sales pipeline setup that reflects F2A's unique sales process
- Automated workflow creation for prospect and customer management
- Configuration of mobile access for field sales teams
3. Microsoft Navision integration
- Seamless data connection between systems
- Customized mapping for accurate data translation
- Set up real-time synchronization
4. empowerment of the team
- Hands-on training sessions for all levels of users
- Creation of customized documentation
- Establishment of an ongoing support system
1. Advanced CPQ Development
We built a sophisticated Configure, Price, Quote system that transformed how customers interact with Visix's products. This system enables customers to configure products down to the smallest details including height, width, quantity, mounting options (wall or display), profile types, colors, cut specifications, acoustic features, and visual design elements. Customers can now handle complex customization independently, from textile frames to exhibition banners, eliminating the need for lengthy sales conversations while maintaining the custom nature of their offerings.
2. Seamless System Integration
We ensured all order information flows directly into Visix's existing IT infrastructure using our proprietary middleware. This integration allows finance, production, and sales departments to access order data immediately, maintaining operational continuity while adding digital capabilities.
3. Enhanced Sales Enablement
We configured the platform to serve both customer self-service and sales team enhancement. Sales representatives can now use the webshop during client meetings to create on-site orders or demonstrate the platform's ease and simplicity to customers. This dual functionality empowers the sales team while showcasing the digital convenience that keeps Visix competitive with neighboring market players.
Enhanced Product Configuration Experience
We created an intuitive configuration interface that guides customers through the entire customization process. Starting with basic parameters like height, width, and quantity, customers progress through mounting specifications (wall mounting, free-standing display, or montage frame options), then select profile types, colors, and cutting requirements. The system handles complex elements including acoustic properties, visual design placement, and delivery specifications, ensuring every detail is captured accurately before order completion.
The platform provides real-time visual feedback as customers make selections, showing different mounting options and profile configurations. Price calculations update instantly as specifications change, enabling customers to make informed decisions about their end product while comparing different configuration options side by side.
Main Results
The launch of Visix's HubSpot-powered e-commerce platform has proven its success through measurable business impact and operational transformation. The company now operates with a hybrid model that serves both digital-first customers and traditional relationship-based clients, significantly expanding their market reach while streamlining internal operations.
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