Remotec's HubSpot Digital Transformation

Remotec's HubSpot Digital Transformation: Streamlined Growth Through Aligned Commercial Operations

Industry: Building and Construction
Company size: Mid-sized company (51-200 employees)
Services: HubSpot Sales and Marketing Hubs Implementation, Sage100 ERP Integration, RevOps Consulting

Summary

Remotec overcame fragmented commercial operations and gained complete visibility across marketing, sales, and back office teams. Now equipped with streamlined processes, centralized data management, and automated workflows, Remotec can scale efficiently while maintaining quality customer relationships across their growing construction business.

Introduce structured lead management and sales processes

Increase internal efficiency through automation

Become data-driven with complete customer visibility

The challenge

Ambitious Growth Plans, Fragmented Systems

Remotec had been growing rapidly through both organic expansion and strategic acquisitions in the construction industry since 1988. As a comprehensive provider of signalization, road markings, collision protection, illuminated signs, infrastructure works, and charging solutions, they owned the entire process from design to maintenance.

Customer data scattered across disconnected teams

Marketing, sales, and back office teams operated in silos with separate systems and processes. This fragmentation prevented the company from leveraging valuable customer insights that could optimize marketing actions and help sales detect new opportunities.

Manual processes limiting productivity gains

Without automated workflows connecting their commercial operations, teams spent excessive time on administrative tasks rather than focusing on revenue-generating activities. Lead management was inconsistent, and important opportunities risked falling through the cracks.

Limited visibility hindering strategic decisions

Management lacked real-time insights into the complete customer journey. Data and information that could drive informed business decisions remained trapped in individual systems, preventing the company from fully capitalizing on its growth momentum.

A Digital Transformation, Not Just a CRM Swap

Remotec needed more than just another tool, they required a comprehensive commercial alignment solution that would:

Centralize all customer data across marketing, sales, and back office
Automate lead nurturing and qualification processes
Create seamless handoffs between teams
Enable data-driven decision making with real-time insights
Integrate existing ERP data for complete customer visibility

Elixir offered best-practices on how to implement HubSpot for ourcompany. This brought a lot of added value on how to fulfill all ourrequirements. It was a very positive collaboration and I woulddefinitely recommend working with them

Louis Van Parys Remotec

1. Thorough Functional and Technical Assessment

We conducted stakeholder interviews across management, sales, marketing, and back office teams to understand strategic ambitions and implementation challenges. This assessment included analyzing existing data architecture and IT infrastructure to ensure our recommendations aligned with Remotec's business cycles and operational requirements.

2. Commercial Process Redesign

We mapped current workflows to identify gaps where quality leads were falling through cracks and quotes lacked sufficient follow-up. Together with Remotec, we designed detailed to-be processes covering lead generation, nurturing, qualification, sales follow-up, quote creation, and conversion into orders, ensuring marketing received feedback to close the loop.

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3. HubSpot Platform Implementation and ERP Integration

We implemented HubSpot Sales and Marketing Hubs to align all commercial teams on a single platform. The integration with Remotec's existing Sage100 ERP system centralized customer data and enabled marketing to leverage sales and order information for more targeted campaigns and better campaign performance insights.

4. Team Training and Change Management

We conducted multiple on-site training sessions for sales, back office, and system admin users. These comprehensive sessions included detailed explanations of new processes, hands-on HubSpot training, practical exercises with both HubSpot and Sage100 systems, and focused guidance to ensure smooth adoption across all commercial functions.

Main Results

Remotec successfully transformed their commercial operations from disconnected team silos into a unified, data-driven revenue engine. All marketing, sales, and back office activities now flow seamlessly through integrated systems, providing complete customer visibility and enabling informed strategic decisions that support their continued growth trajectory.

The Impact

What Success Looks Like

Structured Lead Management and Sales Processes

Complete Customer Visibility and Data-Driven Decisions

Before: Important customer information remained trapped in individual systems, preventing teams from leveraging insights and management from making fully informed strategic decisions.

After: Centralized data from HubSpot and Sage100 ERP provides real-time customer insights, enabling marketing optimization, sales opportunity detection, and strategic decision-making based on complete customer visibility.

Increased Internal Efficiency Through Automation

Enhanced Commercial Alignment

Take the next step

Ready to transform your construction business operations like Remotec?

Book a free consultation with our HubSpot specialists to discover how integrated CRM and ERP solutions can streamline your commercial processes and drive growth.

SUCCESS STORIES