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Lokabox's HubSpot Calling Solution: Custom Telephony Integration

  • Industry: Consumer Goods & Services
  • Company Size: Small company (11-50 employees)
  • Services: Technical Assessment, HubSpot Engineering, Solution Architecture, HubSpot integrations
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Summary

Lokabox overcame standard calling solution limitations and gained seamless telephony integration with their existing Siemens Unify system connected to HubSpot. Now equipped with automated call logging, contact creation capabilities, and comprehensive activity tracking, Lokabox can maximize sales efficiency while protecting their existing telephony investment.

Automated Call Activity Logging
Seamless Contact Management Integration
Maximized Sales Team Efficiency

The challenge

Growing Sales Operations, Existing Infrastructure Constraints

As a Belgian self-storage company operating both domestically and internationally, Lokabox relies heavily on inside sales activities. Their sales team conducts extensive inbound and outbound calling from home offices, making telephony efficiency critical to their business success.

Administrative Time Drain on Sales Activities

Lokabox's sales team was losing valuable selling time to manual administrative tasks including dialing numbers, logging call activities, creating contacts for unknown callers, and managing call records across disconnected systems.

Standard Solution Limitations for Their Needs

Another challenge was finding calling solutions that matched their operational requirements. HubSpot's native calling tool lacked inbound call support and had minute limitations, while third-party solutions like Aircall would require abandoning their existing infrastructure investment.

Existing Telephony Investment Protection

The final issue was maximizing their current Siemens Unify telephony system investment. Lokabox had already deployed Procall desktop tools and established calling infrastructure that needed integration rather than replacement to maintain operational continuity.

Strategic Integration Rather Than System Replacement

Lokabox needed more than standard calling solutions, they required custom integration architecture that would:

  • Preserve their existing Siemens Unify telephony infrastructure investment
  • Automate call logging and contact creation within HubSpot workflows
  • Enable both inbound and outbound call management capabilities
  • Minimize administrative overhead while maximizing sales team productivity
How We Made It Happen

Custom Siemens Unify integration delivering comprehensive calling functionality within HubSpot

1. Comprehensive System Analysis

We conducted detailed analysis of Lokabox's existing Siemens Unify infrastructure and Procall desktop implementation. This assessment identified integration opportunities and defined technical requirements for seamless HubSpot connectivity without disrupting established workflows.

 

2. Custom Integration Architecture Development

We engineered sophisticated integration connecting Siemens Unify telephony with HubSpot's contact and activity management systems. This custom development approach overcame the apparent complexity of integrating enterprise telephony systems with modern CRM platforms.

3. Automated Call Management Implementation

We implemented comprehensive call logging functionality for both outbound and inbound activities. The system automatically creates HubSpot call activities, looks up existing contacts by phone number, and creates new contact records when unknown callers are identified.

 

4. Sales Process Optimization Integration

We configured the integration to streamline sales workflows by eliminating manual data entry requirements. Sales representatives now focus entirely on customer conversations while the system handles all administrative aspects of call management automatically.

Custom Telephony Integration for Legacy System Modernization

We developed innovative integration architecture that connected enterprise telephony infrastructure with modern CRM capabilities. This solution demonstrated how businesses can modernize operations without abandoning existing technology investments.

  1. Legacy System Preservation: Maintained existing Siemens Unify and Procall infrastructure while adding modern CRM integration capabilities.
  2. Automated Administrative Processes: Eliminated manual call logging, contact lookup, and record creation tasks that previously consumed valuable sales time.
  3. Comprehensive Call Management: Enabled both inbound and outbound call activities to be automatically tracked and managed within HubSpot workflows.

This integration approach shows how custom development can bridge the gap between established enterprise systems and modern business requirements, enabling operational efficiency without costly infrastructure replacement.

Main Results

Lokabox now operates with fully integrated telephony and CRM systems where their existing Siemens infrastructure works seamlessly with HubSpot. Sales team productivity increased significantly through automated administrative processes while maintaining their established calling workflows.

 

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The Impact

What Success Looks Like

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