LISEC's HubSpot Integration Recovery: From Data Chaos to System Harmony
- Industry: Manufacturing
- Company Size: Large company (1001-5000 employees)
- Services: Technical Assessment, HubSpot integrations, Solution architecture, Data governance
A Complete Integration Foundation, Not Just Fixes
LISEC needed more than just patches to existing problems, they required a comprehensive integration architecture that would:
- Establish secure, reliable data synchronization between systems
- Implement proper data governance and quality controls
- Create testing environments to prevent future integration issues
- Ensure only qualified leads flow between systems appropriately
1. Comprehensive System Analysis
We conducted thorough stakeholder interviews across sales, marketing, and IT teams, mapped existing processes to identify critical workflows, and developed a custom recovery roadmap aligned with LISEC's business requirements.
2. Parallel Environment Setup
We established an exact copy of their production environment as a dedicated testing system.
This approach allowed us to test all scenarios and changes without risking their live business operations, ensuring complete validation before deployment.
3. Strategic Data Mapping Implementation
We carefully analyzed both platforms' field structures and naming conventions, collaborated with end-users to understand which fields required protection from overwrites, and implemented the HubSpot mashup in Dynamics to display timeline events without creating unnecessary properties.
4. Comprehensive Data Quality Program
We implemented rigorous data cleaning processes to identify and resolve invalid, missing, and low-quality information, established ongoing data governance protocols, and optimized property configurations to improve system performance and user experience.
Main Results
LISEC now operates with a completely reliable integration between Microsoft Dynamics and HubSpot, featuring clean data synchronization, proper field mapping, and robust quality controls that prevent the technical issues that previously undermined their business operations.
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