Why integrate them
With an integration between MS Dynamics NAV and HubSpot, important data can be synced from one system into the other and vice versa. A common use case is Marketing nurturing leads from HubSpot until they reach a certain stage, at which point they are automatically sent to NAV. Another common scenario is where Sales creates quotes and orders in NAV, and these are synced to HubSpot as deals.
Some benefits of such as interface are:
- Better alignment between marketing, sales and service
- They have a 360° view on the customer
- This important information helps to optimize the sales and marketing strategies
- Data is kept consistent over different systems
When integrating different systems, we start from known best practices and challenge the briefed scope. This makes sure the integration is logical from both a technical point of view and the user perspective. Additionally, we emphasize data governance to not end up with data pollution and thorough testing in order to deliver a high-quality integration