Some facts about the industry
Biotech companies have the characteristics that they use living organisms to develop solutions and products. Those products can be in a large range of chemicals, food ingredients, textiles, paper, etc. It is a very dynamic sector with a lot of startups and scaleups in it. Discover below the trends of the industry and the solutions for them.
What are the trends of the sector?
According to McKinsey, as a consequence of the public, political, media attention drawn to the sector in the context of COVID-19, the biotech industry is experiencing growth. It appears like a good investment at the moment. This will also lead to an increase in researches on new drugs, medication, formulations, etc.
This is something that can be a bit overwhelming for the commercial teams, as they are often not used to the digital channels of communication. Indeed, most of the time, they have a scientific background and are not used to the new practices.
By aligning the commercial teams around the customer, Elixir Solutions helps the companies out of the biotech industry to improve the customer experience.
Our solutions for Biotech companies
Implementing sales and marketing best practices
The marketing and sales teams are often constituted of people that have a scientific background, rather than a marketing or sales one.
In this context, it is important to be aware of the best practices and to implement them. We guide those teams and train them according to effective methodologies and activities.
Deliver a personalized experience over the entire journey
All your commercial departments should be aligned and share information to make sure that they deliver a personalized experience to the customer.
Elixir Solutions helps the commercial departments to agree on the processes and to set up solutions to share this information.
View and report on the entire journey
Being able to oversee the buyer's journey is essential for a company to be able to improve the experience delivered. With such a view, the biotech companies are able to pinpoint the forces and obstacles of the customer's journey.
Elixir Solutions knows that and implements a solution in each of the projects done with their customers.
Automate the sales process across complex organizations
A lot of companies in the biotech industry are facing different markets. Those are managed by different sales teams, each of them specialized in the specificities of the market, each of them in different cultures. Next to that, the sales representatives often have their own way of working.
Therefore automating and standardizing the sales processes is an important challenge for sales teams in the biotech industry. To be able to do this, we first review together all the methodologies and technologies that are used during the sales process. Once the new process is defined, we help the key users to adopt the new practices by giving trainings.
These Biotech companies trusted us
Align your commercial departments with your back office
Attract customers, nurture them and send the right leads to sales.
Keep track of your interactions, personalize your approach and close deals!
Support the customers with user-friendly tools and deliver them a great experience.
Share important business data with the front offices.