Elixir | Financial services industry - Outsmart your competition

Current trends in the industry

According to a study by Deloitte, since the beginning of the COVID-19 pandemic, the shift towards digitalization of the financial industry has accelerated. Companies had to put a lot of effort to fully digitize their operations and commercial activities. There was especially an extraordinary increase in digital sales.

This trend existed already, however, it has taken a strong turn in 2020. The sector, which is traditionally offline oriented and using traditional commercial channels, is now looking into the digital world.

At Elixir, we help Financial Services companies to digitize and re-define their commercial operations, build up a central view on the customer in order to outsmart competition.

Our solutions for financial services companies

Increasing process efficiency

Customers of financial services companies today have a lot of options to manage their affairs themselves. Think of banking apps, online application forms for loans and insurance, customer portals, etc. Next to that, financial service companies have started to automate their internal processes, leading to an increased efficiency.

At Elixir, we support you in re-thinking your commercial processes to better align them and increase automation of low-value adding but time-consuming tasks. Consequently, employees at financial services companies can spend more time on communicating with their customers and actually bringing value. Those communication tools can be connected to a central system to store information of interactions and make it easy to find back for other employees.

Knowing your customer

Companies in this industry may offer various types of financial services, e.g. banking, insurance, wealth management, investment advisory, etc. Customers of these companies that make use of one service, could at some point also need another service.

It’s important for financial services companies to know their customers well, as they want to capture those opportunities and reach out at the best time with a well-targeted, personalized proposal. Therefore, we support you in centralizing more customer information from various sources in an intuitive CRM-solution. Think of historic interactions, purchase data, online behavior data with marketing content, and more.

Driving user adoption

When implementing new working methods and systems, it’s key that the employees are adopting it properly, certainly since in financial services, processes need to be strictly followed.

Therefore, we always put a great deal of attention to the user adoption during implementation projects. This means taking the user perspective into consideration by letting key users join in workshops and give their input on the processes and configuration. Next to that, there is training adapted to the use cases and daily lives of different roles within the organization. And after go-live, we regularly organize feedback meetings to identify what the users are still having difficulties with and if anything can be optimized.

Connecting to the back office

Working with financial sensitive data requires a level of security that is not always present in other sectors. It also requires specific architectures in the background. A lot of tools don't meet the requirements. That's why the companies and institutions in the financial industry often work with custom back ends.

This means that the solutions involving integrations are going to be complex. This is something that we are accustomed to work with.

Client experiences

BANK J.VAN BREDA&C° AND THE INBOUND AND AGILE MARKETING METHODOLOGIES

Bank J.Van Breda&C° is a Belgian bank for entrepreneurs and liberal professionals. Based in Antwerp, they have local banks offices all over the country. Back in 2019, they started looking for a new tool to start doing more online marketing activities.

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HOW MAXXIA PROMOTED THEIR LEASING PLATFORM THROUGH A HUBSPOT INTEGRATION

Read how Maxxia uses HubSpot Marketing Hub to promote a new product of their car leasing platform. They also used ElixirSync to allow HubSpot to tap into their customer information.

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HubSpot

Financial services